Augmented Reality Marketing
From Augmented Reality Wiki
Examples of Augmented Reality in Marketing:
One of the first augmented reality marketing measures ever, was the roadshow from [1] for the new Scion xD in the USA. In March 2007 the new model was presented in a real-virtual live-show with infrared tracking and HD content and on augmented reality information kiosks. A little teaser from the rehearsal can be found here: youtube video.
On Novemeber 20th 2008, at LA Auto Show, Nissan unveiled the concept vehicle called the Cube. They presented visitors with a brochure which, when held against a webcam, showed several versions of the vehicle interacting with the brochure. The brochure is also available from the company website.
On December 16th 2008, at a Volvo Ocean Race 2008–2009 event, Volvo Car Malaysia demonstrated the use of this same technology with its media partners a 3D Volvo Open 70 racing yacht. This virtual 3D Volvo Open 70 racing yacht can now be built on their teaser website.
In January of 2009 Toyota used Augmented Reality to provide an interactive demo of the new Toyota iQ. The program was created by Inition using their MagicSymbol system and can be downloaded from Toyota's website.
In March of 2009 Paramount used this way to show a tour of the USS Enterprise for the new Star Trek movie. The program can be experienced here.
On Ocotober 20th 2009 Paramount will release the first bluray and DVD to include augmented reality features on for the film Transformers: Revenge of the Fallen.
